I recently saw a Jim Beam commercial on television. It stuck out so well that when I went to pick a 30 second YouTube commercial to script, this one immediately came to mind.
Here is my "Web 2.0 Mash Method."
SCENE #1 TWO GIRLS SITTING IN THE GRASS WITH PICNIC BASKET WHEN PUPPY APPROACHES THEM
Puppy bark and hip keyboard music
SCENE #2 MAN 1 APPROACHING ON THE RIGHT, CLOSE UP OF THE GIRLS ON THE LEFT WITH THE PUPPY IN THEIR ARMS
Hip keyboard music continues
Man 1: I’m so, so sorry. Is he bothering you?
Girl 1: Oh, no, no….
SCENE #3 GIRLS SITTING ON THE LEFT HOLDING PUPPY, BACK OF THE MAN 1’S HEAD CLOSE UP ON THE RIGHT
Hip keyboard music continues
Girls: oooo.
SCENE #4 MAN 1 KNEELS DOWN, GIRLS ON THE RIGHT
Hip keyboard music continues
Girls: Ohh, awww!
SCENE #5 CLOSE UP OF GIRLS FACES AND PUPPY
Hip keyboard music continues
Girls: Ohh, awww!
SCENE #6 MAN 2 SITTING DOWN ON THE LEFT, GIRL 3 SITS DOWN ON THE RIGHT
Hip keyboard music continues
Girl 3: Is he yours?
Man 2: Yeah, he’s my first mate.
SCENE #6 PUG PUPPY SITTING IN A SAILBOAT IN A POOL
Cute puppy whine and hip keyboard music continues
SCENE #7 BACK TO MAN 2 AND GIRL 3, MAN 2 SALUTES
Hip keyboard music continues
SCENE #8 MAN ON LEFT SITTING OUTSIDE A SHOP, GIRLS 4/5 BENDING DOWN TO TWO PUPPIES, 6 BACKGROUND GIRLS IN THE STORE WINDOW
Hip keyboard music continues
Girl 4: Where did you get them?
SCENE #9 CLOSE UP OF MAN 3, GIRLS 4/5 HEADS BLURRY IN FOREGROUND
Hip keyboard music continues
Man 3: I rescued them from a shelter.
SCENE #10 CLOSE UP OF GIRLS 4/5 EACH HOLDING A PUPPY
Hip keyboard music continues
Girl 4: Aw. You did that?
SCENE #11 MAN 3 SITTING IN CHAIR HOLDING GLASS IN RIGHT HAND, LEASH IN LEFT
Hip keyboard music continues
SCENE #12 RENT-A-PUPPY BOOTH, TWO MEN BEHIND BOOTH, THREE MEN CARRYING PUPPIES AWAY, SIX MEN IN LINE
Hip keyboard music continues
Man: Get the lab.
SCENE #13 WHITE BACKGROUND, WITH WOOD TABLE ON BOTTOM
Hip keyboard music continues
Voiceover: Guys never change.
SCENE #14 HAND DROPPING A BOTTLE OF JIM BEAM ON THE TABLE
Hip keyboard music continues
Voiceover: Neither do we.
SCENE #15 WORDS FADE OUT, JIM BEAM LOGO APPEARS
Hip keyboard music continues
Voiceover: The Bourbon since 1795. DRINK RESPONSIBLY.
Enjoy!
Subscribe to:
Post Comments (Atom)
EXCELLENT script, Heather.
ReplyDeleteBravo!
Interesting advert - do you think it promotes responsible drinking?
Ha.
W
To be honest, I don't think that any alcohol advertisement promotes responsible drinking. The alcohol industry thrives on brand recognition and counting on people who binge drink. That being said, I think that this advertisement did a good job about keeping the message subliminal for the most part. It wasn't obvious what the advertisement was about through out the entire commercial, it only became apparent in the end. This may be ignorant, but I think the core message of the commercial was that Jim Beam has been around since 1795 and it's "so good" that it hasn't changed since.
ReplyDelete